Here's an interview with the Sponsorship Report about the Sponsorship Insight Model and new ways of evaluating Sponsorship Marketing.
Saturday, October 31, 2009
SPONSORSHIP METRICS GROW UP
Here's an interview with the Sponsorship Report about the Sponsorship Insight Model and new ways of evaluating Sponsorship Marketing.
RÉINVENTER LA MESURE
Article publié dans Infopresse - Octobre 2009.
L’évolution des stratégies de commandite s’est toujours déroulée par son exploitation, tandis que la prochaine révolution se trouve dans sa mesure.
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